The Name
The name EEE is an innovative, made-up sound abbreviation born directly from the founder's name, history, and deep story vibrations:
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The Vowels: It is built upon the double vowel in her first name and the triple set of vowels across her entire name, "Reena Johanna Doss". With the inclusion of the extra "a," it forms a perfect total of seven vowels, while anchoring her deep love for the number three.
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The Signature: The three letters mirror the three distinct hearts the founder uses to sign off her messages, choosing this visual symbol of devotion rather than simply writing the word "Love."
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The Legacy of the Three Hearts: She started this beautiful tradition after receiving a needlework cloth card adorned with three hearts from her younger sister, who remarked that it symbolized the "three of us" while observing the founder sketching three hearts. This touched her deeply because the founder's own versions were meant for her three siblings—her two sisters, and the miscarried baby brother after her whom her parents referred to as David.
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The Hidden Crown: In subtle art strokes, the tentative main cover design of her upcoming book uses a beautiful geometric pattern of the letter "e," styled to fit perfectly like a crown clip in a girl's hair, completely bypassing the need to place her actual name directly on the cover.
A Terrace Tale
The act of playing cards holds immense value in the founder's heart. It brings back vivid memories of sitting on a jute mat on the terrace with her sisters and their Papa, who would patiently teach them card games, while their Mama playfully made sure he stuck strictly to the rules—even though they all broke them with unfettered glee!
As these happy memories continuously returned to her, she asked the Weaver how she could share that pure, foundational joy, transforming it into a deeper, fuller, and highly creative gift for her future husband and family. Out of that prayer, this magnificent visual, imaginative series was born, built, and is now in the steady process of being bookshelved.
E³: EEE's Specialty Signature: When the founder was in the 8th grade, she recited an article piece from the Reader's Digest called "To Say 'I Love You'" by a writer who shared a remarkably similar, innovative feeling about the letter "e." She was deeply inspired by it, especially because she carried two letter "e"s in her own first name, loved the number 3, and enjoyed signing off on things with three hearts.
Later on as an adult, she intentionally adapted that childhood sentiment, along with all the rich stories connected to it, into her own signature style to intensely express her deepest feelings of devotion. This became her signature triple-letter sign-off, known affectionately as the Ecube (E³).
The founder only gifts little parts of her soul to those who welcome them with wide-open arms and who stand entirely comfortable in exactly who they are—for only then can they truly hold what she gives them.
The "...And Love Grows" Collection
The inaugural release under this label is a specialized deck consisting of a Pack of 54 Cards, meticulously split into four seasonal, elemental, and symbolic quadrants. I first shared them on Instagram on the 14th of February 2025.
(See Trivia Notes at Reena Doss on Substack. She is currently working on getting this space ready.)
♠ Spades of Winter
The founder believes that when we allow winter's chill to mix intentionally with love, what is frozen and hard begins to melt, and what is inherently good finally learns to bloom.
♦ Diamonds in Fall
A testament to letting love completely in. Under this current, whatever is heavy, unneeded, or unnecessary safely melts away, leaving us as light as a falling leaf—light enough to fly gracefully towards those we love.
♣ Clubs for Summer
Grounded deeply in the earth, this set honors the truth that real healing comes from the quiet journey of one's roots. It reveals the secret of real magic—which is LOVE—and the sovereign ability to grow something entirely new out of what no longer works.
♥ Hearts with Spring
Asserting that everything born from ashes can be fully restored, changed, and transformed into a beautiful orange-flamed phoenix, powered by the heartbeat of the heart's four chambers.
🃏 The Wild Cards
The founder beautifully links love's natural ability to inhale, exhale, clean, and nourish the body with four distinct triple characteristics of nature:
- 🂱 The Inhale: The raw might of the Lion, the grace of the Swan, and joy of the Lamb.
- 🂱 The Exhale: The unwavering loyalty of the Wolf, the freedom of the Horse, and the wonder of the Whale.
- 🂱 The Refreshing: The gentle majesty of the Elephant, the artistry of the Peacock, and the magnificence of the Eagle.
- 🂱 The Nourishing: The absolute steadiness of the Tortoise, the faithfulfulness of the Dog, and the determination of the Turtle.
These markers define what it means to breathe, live, and actively participate in this wonderful, wild, wide world that the Weaver has created, granting her the distinct opportunity to not just create from inspiration of the Creation, but to love with absolute faith and to trust in receiving what isn't yet given to her.
The Founder's Invitation
Private Label Collaborations
As EEE is a strictly private label owned by the founder, independent parties, patrons, and creators are warmheartedly welcome to get in touch with the press to purchase her books, request formal licensing to adapt her written works into film, or propose strategic creative collaborations through a serious monetary offer.
The Creative Boundary
Please note that we will not be entertaining any free collaborations, unpaid requests, or unclear offers without verified sources. Writing, fine art, and the founder's multi-dimensional creativity are her life’s work, her professional livelihood, and her sacred trade. We respect our craft and kindly ask that you do the same.
Whenever these exclusive collections are released, feel free to find them or her other published works under Reena Doss at the Indie Authors Collection or heading to the IGP Owned Books Collection before emailing us.